Popular chicken restaurant Kenchic has bowed out of the Kenyan market, citing evolving fast food market in Kenya.
The popular restaurants will now focus on chicken processing after finding it tough to compete with the ever innovative companies like Chicken Inn, Java and other numerous local food joints.
The company will officially stop selling chicken from April 2016 in all the shops it owns, marking the end of an era for one of the oldest chicken processing companies in the country.
A statement from the company reads:
“We would like to thank you for your support over the years; the relationship has been a long and successful one. Our product will still remain available to all, at the same pricing and we will continue to supply you as and when required,”
Kenchic owns a Sh350m Thika slaughter plant, which is one of the core businesses of the company. It intends to expand the firm in a bid to increase its capacity to serve the East African market.
