Jumia entered Kenyan market in 2013 when online market was still ripe in the country. Since then the company has cut a niche for itself, killing dreams of most shops in the country. Like Sportpesa which found a gap and filled it perfectly, Jumia came with something unique-delivering products to your doorstep-which filled the void, making it the best online store in Kenya.
Several companies have emerged, some of them formed by former employees of Jumia but none has marched what the giant company offers. The company, which is ranked 10th in Kenya by Alexa,sells smartphones,TVs,clothes,shoes and other electronics. Their products are always priced lower than most products sold by popular companies like Safaricom and Airtel.Since Kenyans like buying cheap, Jumia has always remained their first and last option. To make it more interesting, Jumia delivers their products to your doorstep without asking for extra cash-I like that.
Their website, www.jumia.co.ke,has almost every product you need.You know, the only way you can retain a customer is by providing what they want and when they want the product, a marketing principle that Jumia has mastered.
The roots this company has taken in the country will take almost a decade for other company to emerge and dethrone them. It is estimated that Jumia spend more than Ksh 100,000 monthly on advertising alone, the amount most local online shops will not be willing to spend. To be successful in business, you have to spend to earn.
One thing I used to fear about Jumia products is whether they are genuine. At first I realized they were so cheap that anyone could doubt where they sourced them from. But after purchasing a smartphone, which I am using up to now, I realized that being genuine is what has placed them where they are.
