Sportpesa,a popular betting company, which makes at least Ksh 500 million per month is owned by the following people
The company was incorporated in Kenya 4 years ago and has gained immense success.The owner and CEO, Captain Ronald Karauri, resigned from Kenya Airways to start the company alongside a host of other like minded millionaires. Until his resignation, Karauri was a Captain,earning over Ksh 600,000 per month at KQ.
Apart form Captain Karauri,there are other share holders,both Kenyans and foreigners. Guerassim Nikolov,a Bulgarian who started Toto 6/49 owns about 10 % of the company.Also in the list is another Bulgarian,Ivan Kalpakchiev,who owns more than 7 % of the company.
Francis Waweru Kiarie and Robert Kenneth Wanyoike Macharia own 10 % of the company while businessman Paul Wanderi Ndung’u and Asenath Wachera Maina own more than 30 % stake at the company.
Sportpesa did not penetrate the market immediately after inception. Like other businesses, the company did aggressive marketing, resulting to customer loyalty. It took at least two years to realize meaningful result.
Today Sportpesa is a big brand, in fact so big that the number one brand in Kenya,Safaricom is threatened.
In a day over 1 million people visit sportpesa website ,meaning that over a quarter of these people do more than just visiting the site-they bet.This translates to money.
Sportpesa’s success has seen the company partner with Arsenal as well as several local companies.It has also opened the way for several betting companies like Betway.co.ke,Beting.co.ke,Betyetu.co.ke and many other small companies.
As many Kenyans make betting their source of income,Sportpesa continue to grow in length and breadth-Captain Karuari is also realizing his dreams.