If you are one of those people begging for likes and comments, Facebook will start punishing you.The social media giant issued a statement Monday December 18,2017 that it will begin clamping down on โengagement baitโ across its social network starting this week. When pages ask for their fans to like, share, comment, or perform other actions on their content to boost the reach and get others who are not following them to see their content, Facebook will penalize them, the company said. Itโll do that by โdemotingโ posts from people that do a pageโs bidding, as well as the pages themselves.
โTo help us foster more authentic engagement, teams at Facebook have reviewed and categorized hundreds of thousands of posts to inform a machine learning model that can detect different types of engagement bait,โ Facebook operations integrity specialist Henry Silverman and Facebook engineer Lin Huang said in a statement. โPosts that use this tactic will be shown less in News Feed.โ
Looking ahead, Facebook said that it will use โstricter demotionsโ on pages that ignore its reprisals and continue to post engagement bait. But the company was also quick to note that fundraising efforts, people asking for travel tips, or circulating a missing child report that seek othersโ engagement will not be demoted.
So,from today,you will be punished if you beg people to like or comment on your posts!!!
