Program Overhaul: Facebook’s New Content Monetization Program
As of August 31, 2025, Meta has officially retired previous monetization paths—Reels Bonuses, In-Stream Ads, Performance Bonuses—and consolidated them under the unified Facebook Content Monetization Program (CMP) .
After that date, CMP is now the sole monetization pathway, and creators must join it to continue earning .
Eligibility & Invitations
CMP remains invite-only as of early September 2025, though Meta plans to open broader enrolment later in the year .
The program integrates earnings across content formats such as Reels, long-form videos, photos, and text posts—previously fragmented across separate tools .
Monetization Rules & Policies
CMP retains the performance-based payout model: creators earn based on content performance (views, engagement, watch time), consistent with prior systems like In-Stream Ads and Reels Ads .
Policy framework remains aligned with Meta’s Partner Monetization Policies (formerly Monetization Eligibility Standards) and general Content Monetization Policies—covering content originality, compliance (e.g., no clickbait, misleading info), and overall ad policy rules .
Tax Implications
For prior bonus and earnings, creators would receive a 1099 tax form (in the U.S.)—payouts are reportable and creators are responsible for declaring them, after which guidance suggests consulting a tax professional .
While no explicit update is available yet on the tax documentation or changes with CMP, it’s likely that earnings under CMP will be treated similarly for tax purposes—reportable income requiring proper filing. Confirm once Meta publishes official tax guidance for CMP
Topic Status as of September 1, 2025
Program Structure Unified CMP replaces Reels Ads, In-Stream Ads, Performance Bonus (ended Aug 31)
Enrollment Invite-only; broader rollout expected later in 2025
Payout Model Performance-based, same as prior systems
Policies Governed by Partner Monetization Policies and Content Monetization Rules
Tax Treatment Presumed similar to prior systems (e.g. 1099, reportable earnings); awaiting CMP-specific guidance
What to Do Next
Check your invite status via Meta Business Suite (for Pages) or Professional Dashboard (for Profiles) under the Monetization tab.
Ensure compliance with Meta’s monetization policies.
Track your earnings in the CMP dashboard and monitor for any policy flags.
