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The number of subscribers for Multichoice which owns DSTV has declined by 84% within a year. In 2024 there were 1.2 million subscribers but today they are 188,824. This is a worrying trend for the company.
One reason the number has declined is due to increase in prices. In 2024 a package which was going for Ksh 3200 is now costing Ksh 4200.
Another reason is that people migrated to Kricify App which is streaming football matches.
Majority of Kenyans subscribe to DSTV because of football. But since Kricify is offering a cheap option,they have migrated and using it.
The subscription amount by DSTV is what is chasing Kenyans away. If they continue increasing the fee,the number will further fall to below 100,000.