NAIROBI – February 2026 – Yellowbet officially launched in the Kenyan market in December through a new digital betting and gaming platform specially created for local users. Their debut presented a single online service that integrated both betting and gaming products into one environment, designed to meet the expectations of Kenya’s mobile-first audience.
The rollout continued in February with the unveiling of the official Yellowbet mobile application on the Apple App Store, which further enhanced access for users of iOS devices.
Platform Features and Product Offering
The platform debuted with an extensive sportsbook offering that includes competitions from domestic as well as international sporting calendars. Users can bet on various sports through the multiple betting markets, which cover not only live events but also upcoming sporting events.
Yellowbet offers a range of betting options to their customers. Besides that, one of the games on offer is Aviator, a live crash-style game. It is a part of the whole platform ecosystem, and thus, the game offers a quick play mode which suits the sportsbook and casino cards perfectly.
Licensing and Compliance in Kenya
Yellowbet operates as a licensed sports betting platform, following the regulatory standards established for online wagering services in the region. The platform functions within a legal framework designed to ensure transparency, user protection, and compliance with responsible gaming principles, which are mandatory for licensed operators.
Access to the platform is restricted to users aged 18+, and Yellowbet actively promotes responsible gaming practices. The platform provides tools and guidelines aimed at helping users manage their activity and make informed decisions, reinforcing its commitment to safe and regulated entertainment.
Mobile App Launch on iOS
The rollout moved to its next stage in February asYellowbet iOS app was released on the Apple App Store. The app was designed alongside the web platform in terms of features, granting users the chance to indulge in sports betting, casino games, and even play Aviator via an interface built solely for Apple mobile devices.
Through the app, the users have at their disposal the flexibility to perform various account-related tasks, venture into new markets, and even track their activities right from their phones. Launching the app is the platform’s way of making a point about the accessibility of its services on the go, especially considering that in the country, the majority of players use smartphones as their main tool for accessing digital betting and entertainment services.
Accessibility, Safety, and Ongoing Development
Yellowbet products are designed for easy use, and it has a very simple interface that allows the users to switch quickly between different bet markets, gaming options, and account features. With its December market entry and February iOS release, Yellowbet has established an operational presence within Kenya’s digital betting and gaming sector.
Market Context and Early Direction
As reliability and mobile performance are becoming the key factors of user expectations in Kenya’s online betting scene, Yellowbet has decided to take a systematic market entry strategy.
The browser-based platform went live in December, giving users early access to core features, while the iOS application followed in February as part of the company’s mobile-first roadmap.
Norman Itumo Nthiwa, Marketing Manager at Yellowbet, said the company’s initial focus was on building reliability before scaling. “From the outset, our priority was to ensure speed and reliability,” he noted. “Kenyan users expect a platform that performs consistently across different connection types, which is why we introduced the web platform first and followed with a mobile-first rollout shortly after the New Year.”
Upcoming Priorities
Looking ahead, the company plans to listen closely to user feedback, improve platform stability, and introduce new content that stays true to the brand. The focus remains on steady, responsible growth, local relevance, and regulatory compliance, while continuing to improve the experience across both web and mobile for sports fans throughout Kenya.
