English Premier League trophy hopefuls Arsenal have partnered with betting company Sportpesa in a bid to improve football standards in Kenya.
This long-term partnership is geared towards helping SportPesa grow their business in Kenya where they already sponsor the SportPesa Premier League, SportPesa Super 8 League and grassroots football.
“Arsenal will also offer the opportunity for Kenyan football administrators to meet and learn from expert Arsenal staff and take these learnings back to Kenya to help develop their own facilities”, read a statement of the team’s website.
Since its inception, Sportpesa has grown to become one of the most profitable and valuable companies in Kenya, threatening giant companies like Safaricom.
The new partnership will win more customers for Sportpesa as well as cement Arsenal’s position as the most followed club in East and Central Africa.