Reasons why your company needs a website
In this day and age business owners need to stand out from their competitors in order to be an authority figure that customers look towards to purchase the products or services they need. Unfortunately, many businesses don’t take the time to create a new website with a professional web designer such as Ace Creative or understand the importance of how a website brings together a brand new customer base. The following is an expert guide on the top reasons why your company needs a website.
Why Your Business Should Have A Website
Always Accessible To Customers
Creating a business website allows your customers to have access to your business or products 24 hours a day, 7 days a week. In today’s world your customers may work very odd hours which means they may not be able to visit your local store when they need to. Having a website enables these customers to still have access to your store and place their order without them having to take time off work or out of their busy schedule to visit your store. Your website would allow them to have access late at night to browse in their downtime.
Business Credibility
Having a website will give your business credibility and authority over your competitors. Your potential new customers searching for your business, services or products will see you as a more credible business for having a professional online website. This is especially true for those who may have a home business and who needs to show themselves as a competitive force. Customers will take home based businesses more seriously if they can search your website. This is why it’s important to setup a website for any business you’re starting up or have already in operation.
Generates More Leads and Conversions
A business website has a higher chance of generating more conversions and leads than a store front business in a city or town. Opening your business to the online world of marketing enables you to open your doors to potential new customers in other areas around the world while also promoting yourself as a leader in your industry field. This will in turn enable for your company to generate more leads and conversions which will result in more profits for your business.
Improves Customer Experience With Your Company
Having a website for your company will also improve the overall customer experience with your company. By operating your website the same way you do your business with great customer service, fast shipping times, as well as great customer support, you have the potential to give your customers a great customer experience that goes beyond the meet and greet. This will potentially open up new doors to more customers as previous customers share their experiences with their friends and family.
Keeps Your Customers Informed At All Times
Last, but not least, a website keeps your customers informed at all times with regular updates of content, blogs, products and news items. In taking your time to keep your website relevant and up to date you can easily give your customers what they want to see, anytime they want to see it. Your website and subscriptions also enable for your customers to know about special offers, discounts or new products first as soon as the sale or product arrives in store. This helps to build customers-business trust along with your overall company reputation.
Conclusion
Owning a business can be a challenging thing, especially when you want to set yourself apart from your competitors. In creating a website for your company you can take a new step forward in the marketing of your business while selling yourself in a more productive and successful way. Websites have a way to reach more people and potential customers than store front businesses leading to an increase in sales, profits and revenue for any business over a long period of time. Whether you’re just starting out or you’re looking for a new way to market yourself in a competitive business world, designing and creating a brand new website is the first place to start. So do you have a company website already? Are you going to create one?
Owning a website has never been this easy!! At a cost Kshs. 15,000 own a professional website, inclusive of free hosting and free domain registration for the first year. The package comes with unlimited email accounts, unlimited space and bandwidth. Contact Acecreative Kenya today
Bio: Caroline Kastner
Caroline Kastner is a passionate health advocate and website designer. She has contributed to A+ Digital and understands the importance of graphic design to create a website that enhances the overall customer-business experience. She loves walking along the beach in her spare time. She has two dogs and a young son.
