Your blog is dying a slow death but you aren’t sure what is killing it.There are small things you do, or ignore that result to decrease in traffic numbers and AdSense income.Each day the number of readership shrink, leaving you wondering, “what might be the cause”. As a blogger, you have to be on toes to know how best you can deal with such disappointments.
Ad blocker
Nowadays readers are aware of ad blocker, a tool most of us use to block unwanted adverts. Adverts are annoying to most readers and when ad blocker was introduced, most of them adopted it instantly. But the tool has become a thorn in our flesh.
In future, most of your readers will install the ad blocker tool, which means more traffic less revenue. Since most bloggers depend on banner ads for revenue, the idea of ad blocker will kick them out of business.
The only solution is to ensure you diversify your income soruces.The best way to earn without being affected by ad blocker is to source for sponsored content and sign up for affiliate programs that will enable you to use links instead of banners.
Web hosting
You may be happy that you’re saving money when hosting in a cheap company, but you’re hurting your blog. In most cases, cheap hosting companies offer poor services: the resources allocated are limited, frequent website downtime, slow loading speed and poor customer service. A blog that is exposed to such services won’t last long.
A practical example is when you post a viral article and when you expect to get thousands of visitors, your traffic numbers all of a sudden drop to zero,this is what we all downtime. This scenario is caused by bandwidth usage and memory capacity of the server hosting your blog. When the server is overloaded, it cuts traffic to zero ,hence affecting your blog, not for a day but forever.
I always advise bloggers to consider Kinsta because it has served me excellently. You can see Kinsta prices here
Over-relying on Facebook traffic
Assuming you own a Facebook page with 1 million likes and one day, you realize Facebook has deleted it after issuing you with several warning-It means you lose your traffic and you have to start all over again.
From experience, Facebook traffic decay with time.As you start sharing content, followers will click on the link provided to check what is in your website,but as time goes by, they get bored with the links-which is why you realize that even if your page has 1 million likes, not even 10,000 people will visit your site once you share your article.
The remedy for this is to master keywords and increase organic searches. To achieve this, you have to use tools like LongTail Keyword Pro and SEMrush.
Not having original content
If your work is to lift articles from other blogs then make them yours, you will not go far-even Google will not tolerate your nonsense. The best way to kill your blog is not to create original and unique content.
It’s not bad to get ideas from other bloggers but when you make it a habit of lifting all the content from established sites, your readers, who are human beings, will notice you aren’t serious-they will go in droves.
Slow loading speed
Google ranks blogs based on how fast they load. If you notice your blog takes more than 4 seconds to load, then you are in the red zone. The reason loading speed is important is because readers get excited when they open an article and it loads in a blazing speed.
To make sure your website loads faster, uninstall unnecessary plugins, move your site to a better hosting company, I suggest Kinsta,use light images ,limit the number of adverts and purchase a premium WordPress theme
Not installing SSL certificate/your site is not https enabled
If your site is not https enabled, make sure you purchase SSL certificate for the same. Nowadays Google marks sites without https as not safe.If one of your sites is marked not safe,it means readers will be scared of opening any link associated with your site.The best thing to do is,move your site to a hosting company where https is given for free.Bluehost is one company that will install SSL certificate and enable your site tochange from http to https.Hosting at Bluuehost is as low as $2.45 per month.Here is a link to Bluehost website