Facebook news feed algorithm has been effected in Kenya and bloggers have started feeling the heat. Since the start of this month, the social media platform has been reducing the number of visitors it sends to blogs. With those changes, bloggers have lost as high as three quarter of their gross visits.
We have been monitoring traffic numbers for most websites in the country and noted that publishers with at least 500,000 followers on Facebook are the most affected. A publisher who used to receive 30,000 page views per day is now averaging 10,000.Even top news sites are not left behind.Tuko, Daily Nation and Standard are the most hit sites. They have lost between 200,000 to 500,000 visits per day. Among the three sites, there’s one that used to get at least 500,000 visits from Facebook each day, it now hardly clocks 100,000.
Out of panic, some sites have started writing SEO friendly articles. Even with that, they still feel the pinch. The worst is that some bloggers are contemplating quitting the profession for other ventures—they can’t afford hosting costs.
What we foresee is that Twitter and Instagram will follow suit, which will result to detrimental effects on bloggers. What next?
In the near future, there will be chaos in the blogosphere. You will see majority of bloggers surrendering and also massive job losses .Google AdSense will also lose a lot in revenue.