What Makes Betway One of the Leading Gambling Operators in Kenya?


Without any doubt, the thriving Kenyan iGaming market is led by sports betting, and just like in almost all other African countries, the most popular sport is football followed by cricket and rugby. This Eastern African country is home to over fifty-four million people, and this makes Kenya the twenty-ninth world’s most populous country. As estimated in 2021, Kenya is home to the most thriving economy of East Africa and one of many African countries where online gambling activities are perfectly legal.

As estimated in 2020, the Kenyan gambling market is worth over US$40 million, and it has been growing tremendously in the past couple of years. When compared to other African gambling markets, the Kenyan gambling market is the third most profitable after Nigeria and South Africa. At the same time, Kenya has the most younger gambling fans with Kenyan gamers spending more time on their favorite gambling activities than Nigerians and South Africans.

Gambling in Kenya

While sports betting is the most popular iGaming activity among Kenyan online gamers, online casino gamesare closely following. Kenya was one of the very first African countries to fully legalize online sports betting activities while various forms of land-based casino gaming activities were legalized over six decades ago. The main regulatory body in the country monitoring and overseeing all forms of gambling activities and gambling operators is the Betting Control and Licensing Board. More specifically, the Betting Control and Licensing Board is tasked with regulating:

  • Online casino gaming
  • Online sports betting
  • Online poker
  • Online bingo
  • Fantasy betting
  • Lotteries
  • Social gaming

In addition to regulating all forms of online casino gaming, online sports betting, poker, bingo, lotteries, and social gaming, the Betting Control and Licensing Board is also responsible for monitoring all forms of competitions that have are not based on chance but skills. Under the latest piece of legislation concerning the Kenyan iGaming industry, the Gambling Act enacted back in 2020, individuals who are younger than eighteen cannot engage in online gambling activities and this remained the same.

The new gambling law also left the same taxes imposed but added a new 35% tax on all forms of gambling advertisements that iGaming operators must pay. When it comes to taxes related to jackpot winnings, these also remained the same at 20%. The gambling license price rose to over 100,000,000 Ksh for online operators and around 50,000,000 Ksh for land-based gambling operators.

International Online Gambling Operators in Kenya

Until relatively recently, online gambling activities in the country were run by the local Betkenya.com company and the company had a monopoly. Once the company ceased its operations, many international iGaming operators decided to explore the amazing opportunities that the Kenyan iGaming market offers and one of these is Betway. Even though many different international gambling sites serve Kenyan gamers, Betway has been leading the way.

Betway – Licensed by the Betting Control and Licensing Board of Kenya

Outside of Kenya, Betway is one of the most prominent names in the world of online sports betting and has been since its beginnings back in 2006. The company responsible for Betway is based in Malta. Betway is operational across the globe including the United Kingdom, Denmark, Ireland, Germany, South Africa, Sweden, Italy, Spain, Portugal, and Kenya among others.

In Kenya, Betway is licensed and regulated by the Betting Control and Licensing Board of Kenya and it complies with all regulations of the main piece of legislation in the country that concerns online sports betting activities. As expected from one of the leaders in the industry, Betway guarantees the most reliable, most exciting, and safest iGaming adventureto all Kenyan sports bettors who register here.

Betway Casino Kenya

You can find more information here about the Betway Casino Kenya. The operator’s online casino has been one of the leading names in the online casino gaming industry for over a decade now and just like its sports betting platform, it attracts thousands of avid Kenyan online casino gamers. The Betway casino app can be downloaded to all iOS and Android devices so Kenyan gamers can enjoy the best casino gaming adventure on the go. While Betway in Kenya is not accessible in Swahili, one of the official languages in Kenya, Kenyan gamers are perfectly fine with the site’s English version.

Equally convenient is accessing the site via standard desktop and laptop devices that run on Windows and macOS operating systems. In fact, the Betway mobile site is equally impressive as the standard desktop site. Both desktop and mobile gamers who register at Betway Casino have access to loads of online casino games with the most popular among Kenyan gamers being:

  1. Video slots
  2. Video poker
  3. Roulette
  4. Blackjack
  5. Baccarat
  6. Keno
  7. Scratch cards

Other popular games that Betway Casino boasts include awesome live casino games, jackpot games, and more instant-win releases that Kenya gamers enjoy. With over four hundred games featured in its gaming library, every gamer can easily find something to enjoy. Switching from Betway Casino to its sports betting site is always hassle-free as the site’s user-friendly layout allows quick navigation across all gaming devices including tablets and smartphones that Kenya gamers prefer using.

Betway offers its Kenya gamers loads of ongoing bonuses and promotions alongside an excellent welcome bonus that both sports bettors and online casino gamers can claim upon registering here. These bonuses and promotions are changing regularly but, in most cases, include match deposit and free spins gifts for online casino gamers and free bets and odds boosts for sports bettors. In most cases, playthrough requirements attached to these bonuses are quite favorable which makes Betway one of the most generous iGaming brands.

Catering to Kenya gamers of all budgets and bankrolls, all online casino games featured here allow a wide range of real money betting options as well as mobile payment solutions so everyone is more than welcome to join and start gaming. Speaking of its online casino games, the entire selection of Betway online casino games that rely on RNGs is audited and regularly tested for fairness and randomness by eCogra and this ensures fair gaming sessions at all times.

On top of offering fair gaming sessions, Betway is one hundred percent committed to making sure that every Kenyan gamer enjoys the safest iGaming experience.  Among many different security measures, Betway relies on the most modern SSL encryption technology which protects everyone’s sensitive, private data. With this being said, there is no wonder why Betway remains one of the leading brands in the thriving Kenyan iGaming industry.