This is one reason why Ruto defeated Raila,a lesson to future presidential candidates

1038

A lesson I have learned from the Ruto camp when it comes to running a presidential election is to listen to experts and not family, friends, and sycophants.

When Ruto settled on Rigathi Gachagua over Professor Kindiki Kithure, I reached out to somebody I know in Ruto’s campaign secretariat and told him they had made a grave mistake. Rigathi, and the many cases of graft surrounding him, could not counter Martha Karua’s history of fighting for the rule of law and against corruption.

What he told me shocked me. They had a Research Firm that conducted extensive surveys and focus groups in the GEMA region and advised them that the Kikuyu voter was not interested in talks about the rule of law, the second liberation, and the fight against graft. They wanted the language of milk prices, coffee prices, and the exclusion of Mt. Kenya they PERCEIVED resulted from the handshake.

While Azimio listened to Kanini Kega, Jeremiah Kioni, and David Murathe, they listened to a professional research firm. It came as no surprise for me when Ruto received more votes from Martha Karua’s own village.