How much money do you get for 1 million views on YouTube in Kenya?


I know many of you are yearning to get 1 million views on YouTube. Well, if your channel manages to get an average of 1 million views monthly, you will earn Ksh 100,000 to Ksh 300,000.

A couple of years ago,1 million views could generate up to Ksh 500,000 but the money has reduced over time because majority of Kenyan companies have reduced advertising budget, there are also many YouTubers in the country.

There are a number of factors that determine the income your channel will generate monthly.

  1. Quality and length of the video
  2. Geographical source of the traffic
  3. Niche of your content
  4. Number of ads on your videos
  5. Watch time per visitor

Quality and length of your videos

High quality videos attract high RPM.If you want to earn more money, make your video longer than 10 minutes.

If your video is informative, more engaging and entertaining, your viewers will watch to the end, implying that they will be viewing the Ads on them.

Geographical source of the traffic

Videos viewed from USA and Europe earn more money than those views from Kenya.1 million Kenyan traffic will generate Ksh 150,000 but the same amount of traffic will generate Ksh 500,000 to Ksh 1 million if it’s from USA.

Whenever you create content, think of how to attract traffic from USA and Europe. The ideal traffic from USA and Europe should be above 20%. With this ratio, your channel will make an average of Ksh 200,000 per month from 1 million views.

Niche of your content

Don’t just create content to get views, be keen on which niche your interest is. Some niches pay very little while other will pay a lot of money with little traffic.

Here are the highest paying niches for YouTube in Kenya

  1. Mobile Loans
  2. Travel
  3. Sports
  4. Education
  5. Real Estate
  6. Banking
  7. Entertainment
  8. Business
  9. Personal Finance

Choose the right niche that you are passionate about and start creating content. Any of these niches will yield over Ksh 200,000 monthly from 1 million views.

Number of ads and watch time

You should be keen on how many minutes one views your video before leaving. If the watch time is low, then your videos are boring. If each of your visitors watches full videos, then chances of making more money are high. Content is king, which is why I told you earlier that for you to earn decent income from YouTube, your videos should be of high quality, informative, educative and entertaining—don’t be boring!

Other sources of making money on YouTube

When your YouTube channel gets 1 million views, it implies that it’s popular. You will be making money through AdSense and sponsored content. Companies will approach you to advertise their products on your channel. With 1 million monthly views, you will charge Ksh 50,000 to Ksh 200,000 per ad.

Though your AdSense earnings will be your primary source of income, if you position yourself well, you’ll also earn decent income from sponsored content and affiliate marketing.

How to get approved by YouTube in Kenya

  1. Your channel should be at least 12 months’ old
  2. Watch time hours of at least 4000
  3. Have uploaded three or more public videos in the past 90 days
  4. Your videos should be original
  5. At least 500 subscribers

To get 1 million views consistently, you should upload videos regularly. You should also have more than 50,000 subscribers. If you get 100k subscribers, you won’t struggle to get 1 million views.