A Kenyan has provided a list of things Kalonzo should do in order to win against President Ruto in 2027. Here is the advise:
I hope you’re well and in high spirits. As a devoted supporter and admirer of your vision for our nation, I feel compelled to share some thoughts on how your campaign could create an unshakable wave of influence, especially among Gen Z and younger voters who are the pulse of our future.
In today’s political landscape, traditional press conferences and polished media appearances are losing their impact. Gen Z and millennials, who dominate the electorate, have shifted their focus toward authenticity, relatability, and platforms where they feel seen and heard. They crave leaders who meet them where they are, on TikTok, YouTube, podcasts, and live social media platforms.
Consider this groundbreaking example: In 2024, a U.S. presidential candidate completely abandoned traditional media outlets and embraced long-form podcasts, raw unfiltered content, and collaborations with creators. This shift was masterminded by none other than his 18-year-old son, who understood that Gen Z prefers:
Real people over polished personalities
Long-form conversations over soundbites
Authenticity over perfection
The results were revolutionary. Policy discussions were held on gaming streams, meme culture became a legitimate campaign tool, and young voters engaged in unprecedented numbers. Traditional media lost its gatekeeping power as podcast clips and gaming streams outperformed TV interviews.
Dr. Kalonzo, this approach could redefine your campaign.
1. Engage Gen Z Fully:
Host TikTok Lives to share your vision in real-time.
Appear on podcasts where you can have in-depth, unscripted conversations.
Partner with digital creators who resonate with young voters.
2. Take Your Campaign to the Streets and do away with the media pressers at command centre.
Transform pressers into vibrant rallies filled with energy, music, and relatable messaging.
Show Kenya that you’re not just a leader in waiting, but a leader of action.
3. Harness the Power of Digital Media.
Share behind-the-scenes moments of your daily life and work.
Allow your natural personality and authenticity to shine through.
Turn meme culture and platform-native content into tools for driving engagement.
The establishment’s worst nightmare isn’t a traditional opposition. It’s a leader who understands modern attention and meets the people where they are. This strategy can not only reshape your campaign but also cement your legacy as the voice of the next generation.
The rules of political engagement have changed, and this is an opportunity to lead from the front. I firmly believe that with your wisdom, humility, and charisma, this approach will resonate deeply and inspire a movement like no other.