I received this email from one of my friends, who is a blogger:”I have been playing around with adverts and one thing I have realized is that whenever I place more adverts on my site, the less I get attention from readers. I wanted to confirm whether more adverts affect my website’s SEO”
Since I have been in the same scenario, there are a couple of points I should put across. As you know, or you may not be aware, each banner you add into your website bear some weight-the more the banner the heavier your site. When the site becomes heavier, loading speed reduces, which translates to poor user experience, hence poor SEO rank.
Though banners from AdSense are highly optimized, they do affect the website SEO.The recommended banners are three and it’s because Google knows if they exceed three, the website will be slow in loading, translating to decrease in SEO rank.
In a perfect example, when you try to open a site with 8 banners, you will notice that it takes more than 6 seconds to load. This is because of the many images used as banners. Assuming you remove 4 of the adverts and remain with 2, you will notice a big difference.
About three years ago Google changed its algorithm which incorporated website loading speed as among parameters used to rank websites. A faster loading website will always rank higher than a slow one. Google’s interpretation is that when a site’s loading speed is high, it becomes a darling of readers, which makes it more popular than slow websites. Using this idea, the company ranks faster loading websites higher than the slow ones.
Though banners affect website loading speed, there are other reasons why your site is slow. They include:
- Excessive usage of plugins
- Type of hosting company
- Website theme
To solve all these, I suggest you change your hosting company.Currently,Kista is credited for hosting the fastest loading sites,venas news included. The company uses Google infrastructure, which make it among the best hosting companies in the world. Here is the Kinsta website