E-mail marketing is a tool most of us ignore, especially those with e-commerce business, but its importance is above our imaginations.
Something happened this year that forced many online shops to change their marketing strategies. Facebook, the leading social media platform, decided to change its algorithm limit the amount of traffic it sends to publishers and general websites. The company deliberately made the changes that impacted negatively on millions of companies worldwide. As a result, several companies started figuring out how to regain the lost traffic.E-mail marketing featured prominently.
As a marketer in the online business, you need to know key areas you shouldn’t ignore. One important area involves emails of your customers. As you grow, never forget to collect emails of your audience. To do so, you have to use effective email marketing tools.ConvertKit has been found to be the most effective by marketers world over.
The importance of this tool is: assuming you have a new product you wish to push into the market but you don’t know how to reach out to your old customers. The best thing to do is send emails to them informing of the new products. But it will be hectic to write emails to each of your 20,000 customers:you need a tool that will enable you write a single email and send at once to all your customers-this way you would have saved time and energy.ConvertKit will do an excellent job.
From previous experiences, if a company sends an email to 20,000 customers, more than 100 will purchase the product. The rest will share the information with their friends. That way, you will make sales.
Competition has become stiff and companies are spending a lot on marketing.But when it comes to ConvertKit,you’ll spend below $30 per month and make sales worth $5,000.You will also gain massively in terms of competitive advantage.
So,if you feel you need to market your products through emails,join ConvertKit and grow your company to greater heights.The good thing is that you will sign up for free and use the tool for two weeks without paying any money.Here is ConvertKit website
