In this era where jobs are scarce and the number of graduates is increasing each day, starting a mitumba business could be a blessing to whoever is keen to exploit the rich market.
If you are ready to sail in the same boat with those who started small and grew to make empires then follow the following steps:
Do a market survey by identifying crowded areas where you can put your business:
If you are in Nairobi then Githurai, Kagangware,Uthiru,Embakasi,pipeline,dagoretti,around Nyayo Stadium,Kitengela and Muthurwa will be ideal places to start your business.
If you are in Mombasa then Kongowea, Mtwapa,Kilifi town,Kisauni,Bamburi and likoni will be okay for you.
Other towns include Kisumu CBD,Kisii town,Keroka,Bomet town,Nakuru Town,Thika,Busia ans Sirare.
Set aside a capital of at least Ksh 5,000 if you are outside Nairobi and at least Ksh 10,000 if you are in Nairobi.
Identify someone who would supplier you with mitumba clothes. The best place to get cheap clothes is Gikomba Market Nairobi but if you intend to upgrade then you can visit Eastleigh town Nairobi.
When buying Mitumba clothes make sure you purchase in bulky, if you purchase few clothes they will be more expensive thus reducing your profits.
Once you set up the business, remember that as a business person your mouth can either build you or destroy you. Your customer is the king, so even if they irritate you just swallow the words and move on.
It’s not easy to operate a mituma business but in order to succeed, sweet talk your customers, give in credit up to some level and allow for negotiations and you will make it.
When doing selections ensure that women clothes exceed that of men because women tend to buy more regularly than men.