The number of Infinix and Tecno mobile users has soared, surpassing that of Samsung,once the most popular smartphone brand in Kenya.
Latest research shows that out of three customers purchasing smartphones, two go for Infinix and Tecno while the remaining one would pick either HTC, Sumsung or other less popular brands.
The research further shows that the customers are shifting from physically visiting mobile phone shops to buying online. According to customers who were interviewed, “buying online saves time, money and the risk of carrying money to buy the gadgets”. They said they mostly prefer ordering from Jumia or Kilimall because the two online stores have a good reputation.
The survey indicated that the main reason customers are flocking shops to buy Infinix and Tecno is the price tag, which is mostly lower than what is quoted by other mobile brands. The customers also say Infinix has all the exciting features they look in a phone. Some of the features they say are attractive include, powerful camera, internal memory and powerful processor, all these are found in a cheap infinix.
The average price of a good infinix phone is Ksh11, 500, according to the research.