There are niches which are more profitable than others in Kenya. I have owned several blogs in Kenya and I can attest that there are some which demoralized me. There is one I used to own for posting jobs and I was monetizing with AdSense, I didn’t earn more than Ksh20,000 per month no matter what. Even when it attracted over 300,000 page views per month, I still earned less than Ksh20,000.
If you wish to make more than Ksh100,000 every month, there are specific niches to go for. You should consider traffic and income. Those owning blogs about banking products and mortgage don’t earn a lot of money because they attract low traffic.
Entertainment is very profitable. Blogs like Ghafla, Jalango TV and Mpasho earn a lot of money. The owners monetize with AdSense, sponsored posts and direct advertisements.
It’s very easy for entertainment blogs to earn more than Ksh100,000 per month because Kenyans like to read entertainment news.
Advertisers also love to advertise on entertainment blogs.
News is another niche you should focus on if you need high traffic and high income. Nation, Standard, Kenyans and Tuko News have managed to remain afloat for a long period of time because Kenyans are always online to search for news.
A blog which is over 2-years-old will easily get more than 1 million visitors each month.
Blogs in the news niche attract the highest number of advertisers in Kenya. Most of them earn via AdSense and sponsored posts.
If you manage to get AdSense account approved, you will earn a lot of cash from your Education blog. Create a blog where you post about courses, latest news on education, fees structure and education tips. The keywords on education have high AdSense CPC.
Traffic grows exponentially when university, colleges, high school and primary school students are opening school. During high seasons, a single article will generate more than 100,000 page views in a week.
- Sports/Betting tips
Betting tips blogs are very profitable in Kenya. Most bloggers in this niche sell betting tips, they also earn from affiliate marketing. One of the companies that pay even millions to affiliates is 22Bet.
If you are a good analyst of betting tips, you will make over Ksh200,000 each month. Betting sites will also send sponsored articles regularly.
To get started,click here to register for 22Bet
A blog for reviewing products like smartphones, televisions and laptops is profitable. You will earn both from affiliate programs and AdSense.
- Information niche
This is a niche which covers information about anything and everything in Kenya. For instance, you can decide to list hotels, supermarkets, pubs etc. This information will be searched online and in the process you earn money.
To start a blog in Kenya, you need a capital of Ksh5,000 to Ksh30,000. First, register a domain name, buy hosting space and design your website. To buy your domain and hosting package,follow this link and visit Bluehost